My Journey into the World of Marketing

When I first started exploring marketing, I assumed it mostly involved designing creative assets & posting ads on social media. It seemed like a world centered around aesthetics & catchy messaging. But after stepping into it, I quickly realized marketing is so much more than that. It’s a complex, strategic ecosystem where data, timing, audience insights, & optimization all come together to drive measurable results.

Currently, I work in a corporate retail environment, leading strategy for paid media campaigns across major digital platforms. My day-to-day work focuses on full-funnel growth, campaign optimization, & performance marketing for well-known brands. I collaborate closely with cross-functional teams to ensure messaging, targeting, & timing are aligned across campaigns.

Before this role, I spent time in merchandising, which provided a solid foundation in understanding product placement, consumer behavior, & business operations. These are skills that continue to inform my approach today. This experience helped me develop a customer-centric mindset & an ability to anticipate demand & position products effectively.

Now, my focus has shifted from purely creative work to driving strategic performance outcomes. I analyze data to present insights & identify opportunities that improve campaign effectiveness, enhance return on ad spend, & reduce waste. I’ve also led tests that improved engagement metrics, showing how small, data-driven changes can have a meaningful impact.

Marketing is an exciting & ever-evolving field, combining creativity with strategic intent. Success is about more than just impressions or likes. It’s about listening, adapting, & delivering measurable value.

My journey has deepened my passion for this balance, & I’m excited about what lies ahead.

-Malorie Ragsdale, MBA.

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