My valued readers,   Thank you so much for your time, attention, & support throughout this past year. I’m truly grateful to everyone who visits this page, engages with my content, & shares in this little corner of the internet with me.   While work is important, I also believe in the power of rest, especially during the holidays. This season is the perfect opportunity to unwind, recharge, & spend meaningful time with friends & family. With that in mind, I’ll be pausing my blo

I’ve been in the corporate world for five years now, & one thing has become incredibly clear: building strong, genuine connections is one of the most valuable soft skills a professional can have, often far more valuable than people realize. No matter your industry, title, or long-term goals, the relationships you cultivate can shape your career in ways that technical skills alone simply can’t.   1. Relationships Extend Beyond Roles & Responsibilities Companies run on people,

If you’ve been anywhere near the marketing world lately, you’ve probably heard the term Retail Media Network (or RMN) popping up everywhere. It’s one of the fastest-growing areas in advertising, for good reason. But what exactly is a retail media network, & why is everyone talking about them?   Let’s break it down.   What Is a Retail Media Network? A Retail Media Network is a platform owned by a retailer that allows brands to advertise directly to the retailer’s shoppers, usu

This week, I’m taking a little break from writing my usual marketing blog to talk about something close to my heart: the importance of giving back as we head into the holiday season.   Now that November is here, the holiday season is in full swing, a time of warmth, plans, & special moments. Yet amid the excitement & joy, it’s easy to forget those just beyond our own celebrations.   Many families aren’t sure if they’ll have enough food for Thanksgiving. Schools & animal shelt

For decades, trade marketing has been the backbone of how brands show up at retail. Whether it’s a beautifully executed endcap, a well-planned planogram, or an in-store promotion, the goal has always been the same: capture attention where buying decisions happen.   Today, that still matters... a lot. But what’s changed is where & how those moments occur. The shopper’s journey no longer starts at the shelf; it often starts on a screen. Retail media hasn’t replaced trade market

In the spirit of Halloween, let’s talk about something that can haunt even the best marketers: ignoring your campaign data. 🎃   Retail media is a living, breathing ecosystem full of eerie fluctuations in performance, mysterious spikes in ROAS, & the occasional ghosted click-through rate. The trick (& the treat!) lies in facing those metrics head-on & learning from them, so your next campaign isn’t cursed to repeat the same mistakes.   🧛‍♀️ 1. Stake Out the Right Metrics Jus

The other morning I opened my grocery app because I’d run out of coffee (a personal emergency, if you ask me). I typed “coffee” into the...

Well, my marketing guru friends, in a previous blog I shared why seasonal messaging matters—but I realized it could be just as helpful to...

I know this is a blog page dedicated to marketing, but I felt compelled to put love into the world in such a dark time. Some moments are...

As marketers, we all know consistency matters, but so does timing. One of the biggest mistakes brands make is keeping their messaging the same year-round. The reality is, your customers’ needs shift with the seasons & if your campaigns don’t reflect that, you’re leaving serious revenue on the table.   Think about it: Q4 isn’t just another quarter. It’s the season of holidays, gifting, decorating, & gathering. If you’re a supplier or client selling something like extension cor

In today’s world, marketing isn’t one job. It’s a universe of specialties, each requiring unique skills, tools, & experience. Yet many...

The NFL has always dominated Sundays. But lately, it’s figured out something just as important: how to stay relevant on Mondays through...

For years, advertising thrived on aesthetics, eye-catching visuals, sleek photography, perfectly polished campaigns designed to stop a...

Here’s the thing: when Taylor Swift mentions an upcoming album (like she just did on the New Heights podcast for The Life of a Showgirl),...

If you’ve been in marketing for more than five minutes, you’ve probably been told to obsess over metrics like click-through rate (CTR) or...

In marketing, trends aren’t just noise. They’re the fuel. If you’ve scrolled your feed lately, you’ve probably seen it: Sydney Sweeney in...

Today, I logged off work thinking, “Ah, it’s good to be done for the day.”  But I wasn’t actually done… not with all my duties. I rolled...

Let’s be real: retail media is blowing up. More brands are jumping in, budgets are going up, & there are more ad options than ever. But...

When I first started exploring marketing, I assumed it mostly involved designing creative assets & posting ads on social media. It seemed...