Projects

Approach: Utilized performance insights to uncover a high-potential customer segment & crafted a targeted campaign aligned with their preferences & behaviors. Focused on influencing consideration-stage decisions through refined messaging & creative strategy.
Result: Contributed to meaningful growth in in-store engagement, informed adjustments to the supplier’s acquisition approach, & supported improvements in customer loyalty.

Approach: Led a cross-functional initiative to develop a co-branded marketing package that integrated digital & traditional media channels. Collaborated closely with internal teams & external partners to ensure smooth coordination & execution.
Result: Successfully launched the package, achieving significant upsell opportunities & demonstrating the strategic value of integrated media solutions for key partners.

Approach: Created a scalable framework to streamline the management of overlapping business needs & incoming requests. The model considered factors like strategic value, data availability, & timing to guide prioritization & resource planning.
Result: Improved operational efficiency, supported timely campaign execution, & strengthened relationships with key partners through proactive, value-driven collaboration.

Approach: Conducted a thorough review of underperforming supplier campaigns to identify optimization opportunities & better leverage creative assets. Developed a tailored upsell package incorporating innovative marketing tactics to enhance campaign performance.
Result: Enhanced overall campaign effectiveness, strengthened supplier relationships, & supported sustained long-term engagement.