Retail Media Sometimes Feels Like Owning a Dog!

Today, I logged off work thinking, “Ah, it’s good to be done for the day.” 

But I wasn’t actually done… not with all my duties.

I rolled my chair back to find not one, but both of my dogs impatiently waiting by the door, ready to sprint into the yard like they hadn’t already had a full day of barking at absolutely nothing, unless you count rogue leaves, their own reflections, or the audacity of air.

& it got me thinking…

Retail media sometimes feels like owning a dog.

Let me explain:

🐾 Consistency is everything. Success doesn’t come from one great walk (or campaign). It’s the daily habits (check-ins, tuning, & the occasional cleanup) that drive performance. 

🐾 Optimization is like training: you can guide performance, but there's always a risk it chases squirrels (aka random spikes & drops). 

🐾 When it works, it’s loyal. When retail media campaigns are set up right, they keep delivering. & unlike a dog, they might actually let you sleep in (okay, maybe not during Q4).

Retail media is unpredictable, hands-on, & occasionally wild, but when you learn how to work with it the results stick around.

-Malorie Ragsdale, MBA.

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